Atlantic League

Services

Branding, Logo Design, Website, Apparel, Merchandise

Industries

Sports, Entertainment

Office

USA

01 — Re-brand

A nostalgic, vintage and timeless identity for pro baseball

My role: Creative Director, leading a creative team of graphic designers and web developers.

Ed Pires re-branded the Atlantic League of Professional Baseball: a new logo, website, brand system, apparel and the DugoutTV logo. The direction was nostalgic and vintage, yet timeless.

The ALPB monogram stacks the A over the L with P and B at either side, set inside a circular wordmark with stars and the league's founding date, EST. 1998. A family of badges in red and navy carries the mark onto vintage player illustrations, a baseball seal and the Hard-Nosed, 50 Million Strong roundel.

Atlantic League — A nostalgic, vintage and timeless identity for pro baseball (1)

02 — Website

Until pro baseball. No filter.

The homepage opens on a season countdown and team marks, then moves through standings, leaderboard and scoreboard, AI-powered stats, DugoutTV streaming, the official store and league news.

03 — Brand applied

DugoutTV, apparel and merchandise

DugoutTV, the league's streaming channel, gets a shield logo built from the shape of home plate. The identity extends to apparel, mugs, glassware, bats and official game balls.