●   The Model · /model replaces /services entirely

Three functions. One relationship.

The framework

Three pillars of excellence. No deliverable menu. Three permanent functions inside one brand stewardship engagement.

The old agency model is collapsing. Services has been commoditized by AI. Campaigns are running themselves. Execution is no longer the moat — judgment is. We rebuilt the firm around three pillars of excellence AI cannot do for you: define what you stand for, govern how AI speaks for you, and tell you when to speak.
Engagement shape A single retainer across the full system. Six-month minimum. Twelve-month standard. Scope is private — discussed in the briefing. Most clients renew.
01
Positioning Architecture

What you can credibly claim — and the system that makes the claim hold.

The permanent strategic layer.
Not a deliverable. A de facto standard. We define the position your company can defend, then build the language, the proof, and the perceptual scaffolding that lets the rest of the company operate inside it. Everything downstream — brand voice, AI prompts, sales decks, press, leadership communication — inherits from this layer.
Inside the engagement
  • Positioning audit + perception mapping
  • Category definition + claim architecture
  • Language system + narrative codebook
  • Proof inventory + evidence library
  • Quarterly positioning review
CadenceQuarterly · permanent
ScopeBy engagement
02
AI Brand Governance

The immune system for everything AI writes in your name.

The operating layer.
Every AI tool inside your company — content engines, sales copilots, support bots, ad generators — is already speaking for your brand. Usually badly. We install the rules, voice models, and quality systems every one of those tools must operate within. The new editorial director, at company scale. Judgment, encoded.
Inside the engagement
  • Voice model + prompt library
  • Discoverability tuning for LLMs
  • Guardrails + review workflows
  • Tool inventory + governance map
  • Quarterly drift audit
CadenceMonthly oversight
ScopeBy engagement
03
Conviction Intelligence

The advisory layer for leadership teams who need to be in public.

The ongoing advisory.
A quarterly intelligence briefing: competitive narrative monitoring, positioning threats, and a conviction calendar — what your leadership should say, on which platforms, and when. Authority is the new pipeline. We build the schedule, draft the lines, and tell you when the room has shifted.
Inside the engagement
  • Quarterly narrative briefing
  • Conviction calendar for principals
  • Competitive positioning monitor
  • Speaking + LinkedIn coaching
  • On-call counsel for big moments
CadenceQuarterly + on-demand
ScopeBy engagement
Who this is for
not every industry — the right ones

We work with six
kinds of company.

01 / Professional Services

Law, accounting, consulting.

AI is disrupting their industries too. They need brand clarity to justify premium pricing.

02 / Private Equity

Mid-market portfolios.

Constant repositioning needs. New ownership, pivots, new markets. Fast decisions, strong retainer culture.

03 / B2B SaaS & AI

Software building the wave.

AI commoditizes their products. Positioning is literally their only defensible differentiator.

04 / Healthcare & Medtech

Trust as a business.

Trust is existential. AI disruption enormous. Premium advisory fees are standard in their world.

05 / Financial Services

Wealth, fintech, family offices.

Human judgment is literally the product. We make that judgment legible.

06 / Family Enterprises

Multi-generation companies.

Underserved, long relationships, identity-driven. Need legacy + modernization simultaneously.

The relationship model
brand stewardship, not project shop

A brand stewardship relationship
built to compound.

Structure
Retainer · stewardship-based
Term
12 months standard · 6 mo. minimum
Cadence
Quarterly briefings + on-call for big moments
Scope
Privately scoped after briefing · all three functions
Onboarding
6 weeks positioning architecture sprint
Renewal rate
0% — last 18 months

We do not pitch on RFPs. We do not staff up for projects. We carry six to twelve clients at a time — small enough that the principals are personally accountable for every engagement, large enough that the work compounds across industries.

Try the system before you hire the firm

Take the 60-second
audit. Read the result.
Then decide.

Our Brand Intelligence Audit is the same six-dimension diagnostic we run on a paying client in week one. It's free. It takes a minute. The report tells the truth.

Audit my brand → Book an Intelligence Briefing