A 45-minute private call with one of the principals. You bring a positioning question worth answering. We come prepared with the public record on your brand and a point of view on where you can defend ground your competitors cannot easily take back.
The briefing is the only way to talk to us. We don't take RFPs, we don't run a sales team, and we don't staff up to pitch. The principals do this work themselves because they're the people who'll be in the room if you eventually hire us.
One of the principals personally reviews your public materials in the 24 hours before the call. You won't be quizzed on basics — we'll have already read them.
You bring a real positioning problem. We bring a hypothesis, push on it, and stress-test it. No deck. No sales pitch. Just judgment.
The principal who took the call writes you a one-page note with what we saw, what we'd do, and whether we think the engagement is worth either of our time.
The briefing is free. We do roughly six a week. We turn down two-thirds of the businesses we brief. We turn down two-thirds of the businesses who'd like to engage us. The screen is the point.
The honest answer matters more than the polite one. If you read the column on the right and it sounds like you — that is itself useful information. Run the audit instead and use what comes back to argue with your current partner.