The Brand Intelligence Audit · /audit free · 60 sec · confidential

How intelligent is your brand?

Six dimensions. Sixty seconds. A score against your peers, the three highest-leverage moves you can make this quarter, and the dimension that is silently undercutting everything else.

No sales call. No drip campaign. Your email unlocks the full report — that's the only thing we keep.

Free No credit card Confidential Score in 60 sec
1Your brand
2Materials
3Analysis
4Results
Confidential · principal-reviewed
Six dimensions
how the score is built

The diagnostic,
in full.

Positioning Clarity

0—10

How fast a stranger understands what you do, who you do it for, and why it matters. Tested against your homepage, LinkedIn, and pitch deck if provided.

  • Hero clarity
  • Audience specificity
  • Differentiation legibility

AI Discoverability

0—10

How well your content is structured for LLMs, zero-click search, and the new generation of AI assistants that are increasingly the first surface buyers touch.

  • Schema + structured data
  • Quotable surface area
  • LLM retrieval scoring

Voice Consistency

0—10

Whether the company sounds like one mind across web, social, product copy, and sales. AI tools are the largest accelerant of voice drift.

  • Tonal coherence
  • Lexical fingerprint
  • Drift across channels

Differentiation

0—10

How defensibly your positioning separates you from the named alternatives. We test your top three competitors and score the contrast.

  • Claim defensibility
  • Category contrast
  • Substitution risk

Leadership Comms

0—10

The single highest-leverage quick win for most businesses. Whether your principals are publishing, speaking, and accumulating authority in public.

  • CEO public surface area
  • Conviction signal strength
  • Speaking + writing cadence

Narrative Strength

0—10

The story arc that connects your category, your moment, and your offer. Where most brands lose buyers without knowing why.

  • Causal logic
  • Worldview coherence
  • Stakes + urgency
How it works
from URL to score

Four steps. Sixty seconds.

01
Paste your URLs.

Website, LinkedIn, optional Instagram. Industry tag calibrates your score against the right peer set.

02
We analyze.

The audit pulls public materials and runs the six diagnostics. Most brands take 45–70 seconds.

03
Score appears.

You see your composite, your six sub-scores, and your position against three competitors of our choosing.

04
Email unlocks the report.

The full eight-page brief includes the three highest-leverage moves you can make this quarter.

Sample result · Acme Corp
YOUR BRAND INTELLIGENCE SCORE
6.2/10

Above average for Professional Services. Two dimensions are pulling the composite down by 1.4 points.

Positioning Clarity
7
AI Discoverability
4
Voice Consistency
6
Differentiation
8
Leadership Comms
6
Narrative Strength
5

Top recommendation: Activate leadership voice. The CEO has no public content presence. Highest-leverage win in the next 90 days. Book a briefing →

II   The Strategic Review · principal-led by application · limited engagements

When the gap is structural,
the answer isn't
another audit.

The Brand Intelligence Audit diagnoses signal: positioning clarity, discoverability gaps, voice drift, narrative softness, public authority. It tells you what is visible from the outside.

The Strategic Brand Intelligence Review examines the system underneath. Where the gap is structural — in market position, in reputation architecture, in go-to-market alignment, in competitive defensibility — a higher score does not fix it. A re-architecture does.

The Review is conducted by a principal. It is not a deliverable. It is a four-week examination ending in a structural diagnosis and a twelve-month strategic direction.

What the Review evaluates
six structural dimensions

The diagnostic reads the surface.
The Review reads the system underneath.

I

Market Positioning Architecture

Where the category is fracturing, where the market is moving, and which position is defensible across the next thirty-six months — not just the next campaign.

Is your position a claim, or a structure?
II

Reputation & Authority Architecture

How institutional belief is accumulated around the company, where it leaks, and whose name carries it. The structural question behind every leadership-comms gap.

Whose authority is the brand drafting on?
III

Go-to-Market Alignment

Whether what the company promises in the market and what it actually sells are the same shape. The most common — and least visible — cause of brand decay.

Is the brand selling the company you've become?
IV

Narrative Ownership

The category-level story the company is positioned to own — and whether it is currently being told by you, by an incumbent, or by no one. Examined against three named competitors.

Who owns the words your buyers think with?
V

Competitive Defensibility

What about the position is protectable, what is borrowed, and what is liable to be commoditized by AI within the next two cycles. Tested against the substitute landscape.

What part of the moat is yours?
VI

AI Discoverability Systems

Not whether you appear in AI surfaces today, but whether the system around you compounds: schema, citations, third-party authority, the geometry of how machines read the brand over time.

Will the system still surface you in twenty-four months?
“If the diagnostic surfaced a meaningful gap, the Review is how that gap gets solved — not measured a second time.” — On the difference between signal and system
By application · limited engagements Request a Strategic Review → Speak with a principal first
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