The rules of
this website.

01The agreement.

By using fastlane.co and any of its tools (the Audit, the Memo, the briefing form, the Ask Fastlane chat, the Annual Report download), you agree to these terms. If you do not agree, please do not use the site. Using the site means you've read, understood and accepted these terms. Plain English: this is a small firm running a small website. We've kept the rules short.

02Acceptable use.

You may read everything published here, share links, quote short excerpts with attribution, and use the tools as designed. You may not:

• Copy or republish substantial portions of the site, the Memo, or the Annual Report without written permission.
• Scrape the site at scale (automated requests beyond what a normal reader would generate).
• Attempt to access non-public areas of the site, the server, or the back-end systems.
• Use any tool here to harass, defame, harm, or generate content for unlawful purposes.
• Submit malware, attempt SQL injection, attempt to break authentication, or otherwise probe the site for vulnerabilities. If you find a real security issue, tell us — see contact.
• Reverse engineer the Audit or the Ask Fastlane chat to extract proprietary scoring logic or knowledge.

03Intellectual property.

Everything on this site — the writing, the visual design, the photography, the Audit's scoring framework, the Brand Intelligence Memo essays, the Annual Report, the "Brand Intelligence Firm" category language, the framework names (Positioning Architecture, AI Brand Governance, Conviction Intelligence) — is the intellectual property of Fastlane.

You may:

• Quote short excerpts (a sentence or two) with attribution and a link to the source page.
• Share links to anything published here.
• Cite our work in your own writing the way you'd cite any source.

You may not:

• Republish full essays, the Annual Report, or significant portions of the site without written permission.
• Use Fastlane content to train a machine-learning model, including LLMs, without written permission.
• Use the Fastlane name, logo, or brand assets in a way that implies endorsement or partnership.

If you want to license, reproduce, or syndicate something, write to briefings@fastlane.co. We say yes more often than not.

04The Audit.

The Brand Intelligence Audit at /audit is a free diagnostic tool. It generates a score and recommendations using a language model (Anthropic's Claude) based on the company URL and industry you provide.

The Audit is informational. It is not professional advice. The score is an inference, not a measurement — useful as a conversation starter, not as a basis for material business decisions. Real brand stewardship requires a real engagement with the firm. We are not responsible for decisions you make solely on the basis of an Audit result.

We reserve the right to rate-limit, restrict, or refuse Audit requests if we detect abuse, scraping, or attempts to extract the scoring prompt.

05Ask Fastlane (the on-site chat).

The chat at the bottom-right of every page is a simple on-site assistant that answers questions using a curated knowledge base built from our own published content. It is not a customer-support channel, not a human, and not a binding source of business advice.

For anything that matters — pricing, scope, timelines, partnerships, legal — book a briefing or email a principal. The chat itself will route you there when its confidence is low.

06Submissions.

If you send us anything — a briefing request, an inquiry, feedback, a referral, a question that goes into the chat — you grant us a non-exclusive right to read it, respond to it, and (where useful) anonymize it for internal analysis. We do not publish your submission, your name, or your company without your permission.

Do not send us confidential information you don't want a small firm to see. Use a briefing for anything sensitive.

07No warranties.

The site and its tools are provided "as is" and "as available". We make no warranties — express or implied — about the accuracy, completeness, reliability, uptime, or fitness for purpose of anything published here, including the Audit result, the chat, and the essays. We do our best, but we are not a SaaS company; this is a marketing site and a diagnostic tool.

08Limitation of liability.

To the maximum extent permitted by law, Fastlane is not liable for:

• Indirect, incidental, consequential or punitive damages of any kind arising from your use of the site.
• Lost revenue, lost data, lost opportunity, or any business decision made based on something you read here or a result returned by the Audit.
• Downtime, errors, broken links, or temporary unavailability of any tool.

If a court decides we are liable for something despite the above, our total liability is limited to $100 USD — the rough cost of a domain renewal, which is the only thing you paid us to use this site.

09Indemnification.

If your use of this site (especially: scraping, misusing the Audit, infringing IP, or violating these terms) results in a claim, lawsuit, or expense for Fastlane, you agree to defend, indemnify and hold us harmless from it. This is the standard "you broke it, you pay for it" clause.

10Changes.

We may update these terms at any time. The "last updated" date at the top of this page will reflect the change. Material changes will be flagged with a brief note on the homepage for at least seven days. Continuing to use the site after a change means you accept the new terms.

11Governing law.

These terms are governed by the laws of the State of New Jersey, United States, without regard to conflict-of-law principles. Any dispute will be resolved in the state or federal courts located in Essex County, New Jersey. If you're outside the US and that's inconvenient, write to us; we are reasonable people.

12Contact.

Questions about these terms, licensing requests, security reports, or anything you'd like clarified — write to the principals directly:

Email: briefings@fastlane.co
Phone: +1 (973) 906-5553