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Best Practices for 2024 Strategy and Planning
Before looking ahead, it’s always important to do a quick look back on what worked and what didn’t. Needless to say, you want to build on success and optimize or change those initiatives that didn’t quite pan out as expected or meet KPIs.
Hour25.AI Appoints Fastlane As U.S. Marketing AOR
New Digital Platform Leveraging AI to Improve Resilience to Addictive Technologies in Real-Time
Celebrating the Life of My Brilliant Brother Alex Pires
Not many people can say they worked with their brother day and night for over 15 years – and still love him dearly. That is the way it was for me and Alex until his very last day. Alex Pires was a natural leader, innovator, and a true visionary.
Using CompIntel to Expand Your Brand
When is the last time you looked at your closest competitors? I mean really studied them. What makes them different?
Fastlane and StoneStreet Cinema Partner
Ride Growing Trends in Video Marketing
Does Your Brand Have No Clothes?
99% of brands don’t. They do nothing to differentiate themselves from the rest.
Crispy Green Selects Fastlane
Crispy Green Selects Fastlane as Agency of Record for Its Industry-Leading Crispy Fruit Freeze Dried Snacks.
Is the VP of Sales and Marketing Obsolete?
VPs of Marketing focus on continuing initiatives that are agnostic to fiscal cycles.
Fastlane Expands Consulting Services
Fastlane forms strategic consulting alliance.
What is Graphic Design?
A creative process that combines art and technology to communicate ideas.
Positioning Framework
Businesses ought to have a differentiating brand positioning framework.
Humor Me
Humor can be a powerful catalyst for innovation and communications.
The 10-Second Elevator Pitch
10 seconds is more than enough time to tell someone what your business offers.
Penny Wise Pound Foolish
Don’t be an “also-ran” with your website. Be bold and take a leadership position.