Before looking ahead, it’s always important to do a quick look back on what worked and what didn’t. Needless to say, you want to build on success and optimize or change those initiatives that didn’t quite pan out as expected or meet KPIs.
strategy
Fastlane Appoints Pamela Hall as Chief Operating Officer
New Fastlane Communications, Inc. (Fastlane), a global, full-service branding, marketing and communications agency, today announced the appointment of Pamela Hall as the firm’s Chief Operating Officer.
Hour25.AI Appoints Fastlane As U.S. Marketing AOR
New Digital Platform Leveraging AI to Improve Resilience to Addictive Technologies in Real-Time
5 Ways to Put the WOW Factor into Your Virtual Media Tours
Given its economical and time efficient qualities, Virtual Media Tours (VMTs) were already picking up speed pre-COVID. The current landscape has put VMTs in an even faster lane with Zoom, Skype, and Google Hangout now household names. Here are five ways to put the WOW Factor into your next VMT.
Celebrating the Life of My Brilliant Brother Alex Pires
Not many people can say they worked with their brother day and night for over 15 years – and still love him dearly. That is the way it was for me and Alex until his very last day. Alex Pires was a natural leader, innovator, and a true visionary.
MAAC Selects Nexus Licensing Group for Strategic Partnership
Little Falls, NJ – February 2, 2022 – Nexus Licensing Group (Nexus), a division of Fastlane, and the Metro Atlantic Athletic Conference (MAAC), today announced a strategic, exclusive partnership for license representation and management.
Nexus and University of West Georgia Announce Licensing Partnership
Nexus Licensing Group, a leading licensing management firm and division of Fastlane, today announced the firm has entered into an exclusive partnership agreement with University of West Georgia
Fastlane Acquires Sport Business Institute
Fastlane Communications, Inc, a leading independent, full-service branding, digital marketing, and strategic communications agency, today announced the acquisition of the Sports Business Institute (SBI).
NHSCA Partners with Fastlane to Increase Its Membership and Create an Online Education Resource Hub
The National High School Coaches Association (NHSCA) , today announced an exclusive partnership with Fastlane, a leading independent, full-service branding, digital marketing, and strategic communications agency, to increase its membership and create an online Education Resource Hub (ERH), along with other initiatives.
Nexus and Carthage College Announce Strategic Licensing Agreement
Nexus Licensing Group, a division of Fastlane and leading sports licensing management firm, today announced that it has entered into an exclusive partnership agreement with Carthage College in which it will serve as its domestic licensing agent of record.
5 Social Media Blunders to Avoid
We’re all about going social. Here are five social media blunders – and how to get it right.
Fastlane Acquires Basketball Promotions & Events
Seasoned Pro, Chris Spencer, Joins Executive Leadership Team to Expand Sports Strategy, Bookings, Promotions & Events Management.
Fastlane Acquires Nexus Licensing Group
Fastlane Acquires Nexus Licensing Group. Adds Licensing Rights Management Capabilities to Its Growing Sports & Entertainment Practice.
Fastlane Communications and SFG Join Forces
Fastlane Communications and SFG join forces to expand its full-service, integrated branding, digital marketing and strategic communications services – all under one, independent agency roof.
IntelliSite Selects Fastlane As Agency of Record
Ceres, CA & Fort Mills, SC – May xx, 2020 – IntelliSite Corporation, a provider of advanced surveillance and monitoring solutions that deliver measurable outcomes for its customers’ Internet of Things (IoT), Safety & Security and Computer Vision needs, today announced the selection of Fastlane as its agency of record (AOR) for branding, marketing and demand generation support.
Call to Creativity During Covid19
Face vulnerabilities and meet them head on. Remember to create, our imagination is our ultimate resource. Re-invent what you do.
Your Plug & Play Team
We have been a completely virtual marketing, branding, and advertising agency for over a decade. Fastlane can be YOUR plug-and-play team to complement your company and your new working reality.
Plan, Don’t Panic
If you can keep your head when all about you are losing theirs…
Remote Lead Generation
It’s time to pivot. Don’t let Coronavirus shutter your thinking on what’s possible to still move your business forward. Watch video.
Love & Compassion
What the world needs now more than ever is love and compassion. It’s a basic, human instinct to protect oneself and your loved ones.
Using CompIntel to Expand Your Brand
When is the last time you looked at your closest competitors? I mean really studied them. What makes them different?
Five “Must Have” Elements of Every Successful Partnership
No matter what type of partnership you have or how many, they should all exhibit common traits and characteristics to be successful.
Branding: What’s in it for you?
Why is a brand important? How is a brand expressed?
Fastlane and Lift Team Up
Fastlane and Lift Sales & Marketing, LLC (Lift) today announced partnership to provide eCommerce consulting and integrated marketing communications services.
Crispy Green Selects Fastlane
Crispy Green Selects Fastlane as Agency of Record for Its Industry-Leading Crispy Fruit Freeze Dried Snacks.
Is the VP of Sales and Marketing Obsolete?
VPs of Marketing focus on continuing initiatives that are agnostic to fiscal cycles.
Fastlane Expands Consulting Services
Fastlane forms strategic consulting alliance.
Marketing Quality Vs. Quantity
Why do more when you can achieve even more with less?
What is Graphic Design?
A creative process that combines art and technology to communicate ideas.
Positioning Framework
Businesses ought to have a differentiating brand positioning framework.
Penny Wise Pound Foolish
Don’t be an “also-ran” with your website. Be bold and take a leadership position.