Prior to Fastlane, Steven was the Founder & CEO of The Areli Group, a design, marketing and development firm, which was acquired by Fastlane in January, 2021. During his tenure, Steven led the Areli Group with over 500 successful web projects deployed and completed. He also created a proven business model and process for growing brands through technology and innovation.

Earlier in his career, Steven raised private funding, designed, developed, and launched an LBS smartphone application for local businesses that was acquired three years later. Steven continues to educate himself on creating unique experiences for brands. With a passion for data, buyer behavior and emotional intelligence, Steven not only understands what it takes to make brands stand out or campaigns to excel, but also how to tie-in the important components for fostering an exceptional creative team, client-agency relationship and workflow as well as overall dynamic company culture.

A little known fact about Steven is his deep passion for coffee, film and photography. He also founded and owns the organic coffee startup – Lucid Coffee Co.