WHY YOU NEED
The value proposition
Design and creativity help you gain strategic advantage in the marketplace.
Unlike so much in today’s business world, graphic design is not a commodity. It is the highly individualized result of people coming together to do something they couldn’t do alone. When the collaboration is creative, the results usually are, too.
WHAT IS GRAPHIC DESIGN?
Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a business to a particular audience. The main tools are image and typography.
WHY IS GRAPHIC DESIGN SO IMPORTANT?
Differentiates / Enables instant recognition / Adds value / Builds equity / Adds luster and cachet
Graphic Design often has the properties of good looks, which perhaps is why it’s often confused with style. But design is about the underlying structure of communicating the idea, not merely the surface qualities.
WHAT'S IN IT FOR YOU?
Makes it easier to engage clients, investors, buyers, donors and volunteers
Using design discipline gives your brand greater credibility
COMPETING FOR EYEBALSS
We live in a time of sensory assault. Competing for “eyeballs”— which is to say, customers—is more than just an internet phenomenon. The challenge for companies everywhere is to attract consumers to their products and services and keep them in the face of fickle markets.
COMPANIES THAT VALUE DESIGN LEAD THE PACK
How companies communicate to their markets and constituencies is becoming the primary means of differentiation today. Never, in fact, has effective communication been more important in business. And it has increased the pressure within companies to establish environments and attitudes that support the success of creative endeavors, internally and externally. Companies that value design lead the pack.
A SMART INVESTMENT
Graphic design is smart, and goes a long way into transforming the brand into a success story. Professional graphic design builds equity, adds value, inspires consumer passion and loyalty. The decision to invest significantly in graphic design, therefore, shouldn’t make any organization think twice.
Huge companies with a massive marketing budget, small businesses and start-ups, with very small budgets alike, benefit equally from witty and attractive design, to catch the attention of their target audience. Graphic design adds the necessary distinction to products and/or services, to attract engage and retain consumers.
Compromising on the budget to get the job done by amateurs, will not lead to reaping the benefits of investing in professional graphic design.
Design is a very strategic asset, crucial to building, growing and to the survival of any and all businesses.
Learn how Graphic Design can help you differentiate on the market, while saving significantly
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Fastlane is an AIGA (American Institute of Graphic Arts) member.