Edge226 Brand Guide

Brand Standards Guide
A Brand Standards Guide, or Branding Guide provides detailed information, rules and guidelines as to how various brand identity elements should be applied.
It includes:
- Messaging and Positioning Statement
- Logo application
- Corporate Identity Usage
- Typography Specs
- Photography Usage
- Color Palettes
- More


























Positioning Statement Excerpt
Market Focus:
- Edge is a leading provider of advanced ad tech solutions for today’s mobile advertisers, mobile agencies, mobile a liate networks and video ad networks.Edge was speci cally established to ad
- dress the ever-changing challenges in the ad tech industry with a laser-focus on improving business results.
Core Competencies:
- Culture of Innovation. We have an entrepreneurial culture of innovation, driven by the fact that our own business relies on the technology we build.
- Commitment to Transparency.
- Focus on Quality. We measure quality in two ways: Did this tra c meet the client’s business needs? And is it free of fraud?
- Ease-of-Use. Our smart work ows are more automated and designed to give our clients more time to focus on their jobs and be better partners to their end clients.
Client:
Edge226
Project:
Brand Standards Guide
Services:
Branding
Messaging
Creative
Industry:
Technology