Edge226 Brand Guide

Brand Standards Guide

A Brand Standards Guide, or Branding Guide provides detailed information, rules and guidelines as to how various brand identity elements should be applied.

It includes:

  • Messaging and Positioning Statement
  • Logo application
  • Corporate Identity Usage
  • Typography Specs
  • Photography Usage
  • Color Palettes
  • More
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Positioning Statement Excerpt

Market Focus:

  • Edge is a leading provider of advanced ad tech solutions for today’s mobile advertisers, mobile agencies, mobile a liate networks and video ad networks.Edge was speci cally established to ad
  • dress the ever-changing challenges in the ad tech industry with a laser-focus on improving business results.

Core Competencies:

  • Culture of Innovation. We have an entrepreneurial culture of innovation, driven by the fact that our own business relies on the technology we build.
  • Commitment to Transparency.
  • Focus on Quality. We measure quality in two ways: Did this tra c meet the client’s business needs? And is it free of fraud?
  • Ease-of-Use. Our smart work ows are more automated and designed to give our clients more time to focus on their jobs and be better partners to their end clients.

Client: 
Edge226

Project: 
Brand Standards Guide

Services: 
Branding
Messaging
Creative

Industry: 
Technology