Positioning
We help businesses develop, cultivate and communicate their company positioning through highly successful and proven Brand Positioning programs, as well as targeted, key-message driven copywriting and sales/marketing material development.
We think in terms of the differentiating company positioning statements your salespeople need in order to sell effectively, and what your customers need to hear in order to purchase your products/services.
Once we have helped you craft your business’s company positioning, we can help you integrate the company positioning messages into all of your sales and marketing channels – brochure, website copy, sales presentation, flier, press releases, articles, newsletters, etc.
Brand Positioning Program Includes:
360-Degree Market Positioning Program Designed to Identify and Exploit Market Differentiating OpportunitiesConsists of:
Competitive Analysis
Review of the competition
Differentiation Discovery
New positioning statement and key messages
Website Content Development
Succinct, impactful, targeted and differentiating website content (that leverages your unique market positioning) to help you differentiate your products and services and increase sales!
Articles
Search-engine keyword optimized articles with site backlinks to help you rank higher on Google, drive traffic to your site and brand your business.
Case Studies
We will interview your client, draft a 2-page success story focusing on initial business challenge, your solution and customer value. We will work with you and the client to revise and edit the piece and bring it to conclusion.
Press Releases
Develop up to two-page press release and offer you two rounds of revisions. Search-engine keyword optimized.
Sales Collateral
Content development and mock-up layout for brochures, sales/data sheets, etc. to fully accentuate your brand and positioning. Can interface with an outside graphical designer if necessary for full graphical treatment.
Sales Presentations
PowerPoint presentation development (including all graphics, images and content