Kevin Levi - Managing Director
Differentiate or diminish.
Kevin Levi is a prolific brand positioning expert, having developed highly differentiating brand messaging for over 75 different organizations spanning virtually every industry and business size.
The author of “Differentiate or Diminish: The Art and Necessity of Business Positioning,” Kevin most recently led the rebranding efforts for Covance Inc., a $1.2B drug development company, before founding his own brand positioning firm Winning Message, which was acquired by Fastlane in 2014. Kevin spearheads every key messaging effort Fastlane undertakes as well as provides in-depth brand positioning, competitive analysis and demand generation roadmaps.