Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it?
You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication. But if you use any visual medium at all—if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout—you are using a form of visual communication called graphic design.
Graphic design is a creative process that combines art, applied science and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.
There is a lot of visual noise out there, and good design will help you break through the clutter, and stand out.
Whenever we deliver a solution to a problem we’ll always explain the logic behind it. We’re strategic when it comes to design, nothing is arbitrary.