Is the VP of Sales and Marketing Obsolete?
VPs of Marketing focus on continuing initiatives that are agnostic to fiscal cycles.
Fastlane Expands Consulting Services
Fastlane forms strategic consulting alliance.
Marketing Quality Vs. Quantity
Why do more when you can achieve even more with less?
What is Graphic Design?
A creative process that combines art and technology to communicate ideas.
Positioning Framework
Businesses ought to have a differentiating brand positioning framework.
Humor Me
Humor can be a powerful catalyst for innovation and communications.
The 10-Second Elevator Pitch
10 seconds is more than enough time to tell someone what your business offers.
Penny Wise Pound Foolish
Don’t be an “also-ran” with your website. Be bold and take a leadership position.