Bethany Zaccone - Content Marketing Director
Bethany is a multi-channel, industry-agnostic content marketer who weaves strategic insight into results-driven copy.
As Fastlane’s lead Content Marketing Director, Bethany’s role is to ensure that our clients have a solid messaging and positioning platform with core message pillars and reputation drivers that are aligned with business objectives and/or campaign goals.
Bethany also works closely with our creative directors, graphic designers, videographers and illustrators to ensure every creative execution is as strategically sound as it is compelling to the eyes and ears. She brings over 20 years of cross-functional marketing experience to the Fastlane mix, and has a proven track record of creating award-winning content for industry leaders like GlaxoSmithKline, NJ SEEDS, Novartis, and Pfizer Pharmaceuticals, just to name a few.
In short, Bethany has vast experience launching new brands or integrated brand promotions as well as creating dynamic content throughout the brand lifecycle. Her passion for writing, born at a very young age, now fuels her dedication to constructing compelling brand stories that build exciting and enduring relationships with customers.
Bethany has her Bachelor of Arts in Interpersonal and Organizational Communication from University of Delaware.