Allan DeYoung - Brand Strategist
Allan has over 20 years of experience in branding and marketing research, from both client and agency sides.
Allan has managed and personally used a range of tools including conducting both in person & online: idea generation, creative testing (positioning, logo, naming, tagline, concept, ad, messaging), product (form, function, on pack messaging) evaluation, ethnographies, path-to-purchase & attribution mapping, secret shopper analysis, website/app usability testing, social media mining. Quantitative studies include Awareness & Understanding, Brand/Ad Trackers, product/experience testing, digital/mobile usability, and creative testing.
Allan was formerly Vice President, Client Development & Success at Kantar/TNS (global shopper marketing agency) and TippingSprung (branding, marketing, and innovation consultancy). As a partner and moderator, he was instrumental in establishing Socioscan USA Research. At HBO and Time Magazine, he was a hands-on marketing manager. Also, Allan has excelled as a User Experience designer at Razorfish and a management consultant at Booz, Allen & Hamilton.
Allan earned a MBA in Marketing from Northwestern University’s Kellogg Business School, and a Political Science degree from Princeton University.