New York, Jan. 24, 2023 – New Fastlane Communications, Inc. (Fastlane), a global, full-service branding, marketing and communications agency, today announced the appointment of Pamela Hall as the firm’s Chief Operating Officer. Hall brings close to 20 years of M&A strategy, capital raising, operations, product strategy, marketing, and business development experience with a passion for innovation and expertise across many industries.

Previously, Pamela was the COO for global marketing & PR firm Ego-East, a New York-based strategic marketing firm, specialized in launching and accelerating growth of leading-edge companies in health & wellness, financial services, and information technology. She oversaw integrated marketing campaigns and strong partnerships with companies such as Discover Financial, Master Card, Samsung & Verizon, to name a few.

Hall specializes in launching and growing companies, driving new revenue growth through strategic enterprise partnerships, new client acquisition, building dynamic teams, and developing profit-generating strategic program initiatives. Working as a business consultant, executive team member, and operations officer over the years, Hall has extensive early-stage through mid-market enterprise experience. She’s successfully launched more than 30 companies, brokered 14 acquisitions, and realized 10 significant exits, including participation in two IPOs.

“Pamela is an all-star addition to the Fastlane team,” said Chris Faust, Fastlane, founder and CEO. As Fastlane continues to actively expand its footprint in the sports and entertainment, retail and tech sectors, “We wanted someone who could accelerate our growth at a global level. Pamela’s strategic insights, international marketing expertise, operations background and new client acquisition acumen are all invaluable to Fastlane.”

“I’m excited to join the world-class team at Fastlane,” Hall said.  “Fastlane has its pulse on the latest in advertising and marketing trends, and I’m eager to elevate its practices to reach new clients and develop even more efficiencies and effective marketing strategies.”

Fastlane is a global, full-service agency with expertise in integrated branding, digital marketing, advertising, licensing, sponsorships and strategic communications for early-stage to mid-market enterprise clients across a range of industries including sports, entertainment, retail, tech, health and wellness and ESG. The independent firm has unique methodologies and cross-disciplinary expert teams leveraging best practices to achieve measurable KPIs. In short, we aim to increase market share, mind share and heart share for our valued clients and partners.