CSMG and Fastlane Partner to Add Strategic Revenue Generating Collegiate Services

CSMG leverages Fastlane’s Nexus Licensing Group as the fastest growing collegiate licensing agency in the country


STAMFORD, CT and LITTLE FALLS, NJ (October 12, 2022) – Collegiate Sports Management Group (CSMG) and New Fastlane Communications, Inc. (Fastlane) announced today a strategic partnership enabling CSMG to add Fastlane’s Nexus Licensing Group to offer turnkey licensing and merchandising solutions in response to demand from a number of conferences and schools across DI, DII and DIII. By adding Nexus Licensing to CSMG’s powerhouse of revenue generating collegiate services, the two companies will both deepen their breadth of services, enhance brand values and drive additional new solutions, sales and revenues.

“This powerful new partnership with Nexus is a natural next step for CSMG as we continue to deliver superior, best-in-class solutions to our conference and school partners,” said Jim Connelly, Chief Revenue Officer at CSMG. “Brian Young and I both have an extensive background in licensing, and we are confident we will bring forward-thinking initiatives and new ways to substantially increase product sales, while also ensuring the highest degree of customer service and response our partners deserve.”

Nexus Licensing is a full service licensing agency dedicated to providing colleges and universities hands-on, custom license representation. As the fastest growing collegiate licensing agency in the country, Nexus focuses on supporting the specific needs, goals, and objectives of each client institution. The firm’s dedicated support has proven successful by achieving +25-30% year-over-year revenue growth for client institutions.  

“The partnership between CSMG and Fastlane taps into specialized knowledge and service expertise where both firms will benefit and, more importantly, our joint clients will benefit from the combined service,” said Ed Manetta, Managing Director of Sports and Entertainment at Fastlane.

“We are thrilled to enter this partnership as we continue to execute our growth strategy,” said Brian Young, Managing Director at Nexus Licensing Group. “Jim Connelly and his team bring tremendous industry knowledge and experience, which will help us continue to deliver hands-on customized solutions to our institutional partners for years to come.”

Nexus Licensing currently represents over 30 collegiate institutions and conferences of all types and sizes, including Pittsburg State University, Rochester Institute of Technology, University of West Georgia, and the Metro Atlantic Athletic Conference (MAAC), just to name a few.


About CSMG

CSMG is an integrated sports and entertainment media company focused on esports and traditional sports in the new creator economy. We are an experienced, trusted results-driven team with a lens on what’s next. The focus of our business verticals – CSMG and ESPORTSU – is rooted in intellectual property rights management, acquisition, and development through media rights, Name, Image, and Likeness (NIL), valuation services, licensing, and sponsorship sales. We offer expertise in developing communities through brand building, original content, and event production & management. We drive our partners’ success at the crossroads of tech, sports, entertainment, and video games. To learn more, visit us at https://collegiatesmg.com/.


About Fastlane:

Founded in 2006, Fastlane is a leading independent, full-service branding, licensing, marketing and sports management firm that helps its valued clients expand market share, mind share and heart share. The agency has a growing portfolio of valued clients and partners across the professional, collegiate and high school sports market. In short, Fastlane helps create value through smart, integrated strategies that interconnect sports, media and entertainment as well as content, community and commerce. The firm’s best practices cover Planning, Branding, Marketing, Engagement & Growth. For more information, visit www.fastlane.co.


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