MAAC Selects Nexus Licensing Group for Strategic Partnership
Little Falls, NJ – February 2, 2022 – Nexus Licensing Group (Nexus), a division of Fastlane, and the Metro Atlantic Athletic Conference (MAAC), today announced a strategic, exclusive partnership for license representation and management.
Under the agreement, Nexus will guide the MAAC to expand its brand reach and revenue streams through traditional retail and new digital channels. The firm will focus its initial efforts on conference championships, cause marketing campaigns, co-branded programs, and NIL engagements to best serve the conference’s student-athletes, institutional membership and fans alike.
“The MAAC is proud to partner with Nexus as the official league partner for licensing and branding,” said MAAC Commissioner Rich Ensor. “Nexus’ experience in branding, digital marketing and licensing management will be a great asset to the MAAC and our membership. We look forward to this partnership and the development of the MAAC online merchandising store with Nexus.”
“The MAAC has established a long-standing legacy of excellence in academics and athletics,” said Ed Manetta, Managing Director, Fastlane Sports & Entertainment. “We look forward to combining our brand-building, licensing, marketing and extended relationships and partner network to further develop the MAAC into a regional powerhouse.”
About the Metro Atlantic Athletic Conference:
With 11 institutions strongly bound by the sound principles of quality and integrity in academics and excellence in athletics, the Metro Atlantic Athletic Conference (MAAC) is in its 41st year of competition during the 2021-22 academic year. Current conference members include: Canisius College, Fairfield University, Iona College, Manhattan College, Marist College, Monmouth University, Niagara University, Quinnipiac University, Rider University, Saint Peter’s University, and Siena College.
Stay up to date with the MAAC on social media by following @MAACSports on Twitter, Facebook and Instagram or visit MAACSports.com for all the latest MAAC news.
About Nexus Licensing Group:
Nexus Licensing Group, a Fastlane Co., is a full-service branding, digital marketing and licensing management firm representing over 25 collegiate brands. The firm develops specialized plans to manage and further monetize collegiate assets. For more information, visit www.nexuslicensinggroup.com.