Nexus and Carthage College Announce Strategic Licensing Agreement
Little Falls, NJ – October 13, 2021 – Nexus Licensing Group, a division of Fastlane and leading sports licensing management firm, today announced that it has entered into an exclusive partnership agreement with Carthage College in which it will serve as its domestic licensing agent of record.
Under the agreement, Nexus is helping Carthage College expand its brand reach and revenue potential through traditional retail and eCommerce channels. The firm is also developing and executing a strategic, integrated plan to protect and manage the college’s name and marks, as well as enhance its retail strategy through customized promotions on campus and beyond.
“As we have undergone a name change process over the last year, the timing was right to protect our new marks and be able to continue to grow our Firebirds brand. Brian and the Nexus team have been supportive throughout this process, and I could not be more excited to partner with them in this licensing agreement. I look forward to reaching new audiences and spaces with the help of Nexus Licensing Group,” said Nathan Stewart, Director of Athletics at Carthage College.
“Carthage College is well known for its strong, recognizable athletic brand,” said Brian Young, Principal and Managing Director of Nexus. “We plan to build on that success and develop more brand engagement among Firebirds’ existing and new students, along with alumni.”
About Nexus Licensing Group:
Nexus Licensing Group, a Fastlane Co., is a full-service branding, digital marketing, eCommerce and licensing management firm representing over 23 collegiate brands to date and growing. The firm develops specialized plans to manage and further monetize collegiate assets. For more information, visit www.nexuslicensinggroup.com.