Nexus and Siena College Announce Strategic Licensing Agreement
Little Falls, NJ – August 18, 2021 – Nexus Licensing Group, a division of Fastlane and leading sports licensing management firm, today announced that it has entered into an exclusive partnership agreement with Siena College in which it will serve as its domestic licensing agent of record.
Under the agreement, Nexus is helping Siena expand its brand reach and revenue potential through traditional retail and eCommerce channels. The firm is also developing and executing a strategic, integrated plan to protect and manage the college’s name and marks as well as enhance its retail strategy through customized promotions on campus and beyond.
“We believe we’re not fully leveraging the brand equity and opportunity we have at Siena and Nexus believes there is untapped potential as well,” said John D’Argenio, vice president, director of athletics at Siena College. “We’re thankful to be working with experienced, knowledgeable leaders in this industry who can continue to guide us and contribute to our growth objectives.”
“Siena is well known for its strong, recognizable athletic brand,” said Brian Young, Principal and Managing Director of Nexus. “We plan to build on that success and develop more brand engagement among Siena’s existing and new students and alumni.”
About Nexus Licensing Group:
Nexus Licensing Group, a Fastlane Co., is a full-service branding, digital marketing, eCommerce and licensing management firm representing over 23 collegiate brands to date and growing. The firm develops specialized plans to manage and further monetize collegiate assets. For more information, visit www.nexuslicensinggroup.com.