Fastlane Acquires Nexus Licensing Group
Adds Licensing Rights Management Capabilities to Its Growing
Sports & Entertainment Practice.
Little Falls, NJ – April 13, 2021 – Fastlane Communications, Inc., a leading independent, full-service branding, digital marketing and strategic communications agency, today announced the acquisition of Nexus Licensing Group, LLC. Nexus will continue to operate as a business unit under Fastlane’s growing Sports & Entertainment practice while Brian Young remains the Principal and Managing Director of Nexus.
With a primary focus on the collegiate market, Nexus founders and senior executives, along with a newly expanded licensing team, are all professionals in the licensing industry. For example, the leadership team has been responsible for bringing new product categories to the collegiate market; negotiating first-of-its-kind licensing models; and introducing integrated, highly targeted and effective digital-marketing programs for its collegiate clients and partners for decades.
“Nexus was formed in July of 2019 and in less than 24 months, Brian and Matt’s specialized licensing knowledge and leadership has led to impressive growth with over 20 clients under management to date and growing,” said Chris Faust, Founder & CEO, Fastlane. “During its short history, Nexus has developed and implemented local, regional and national marketing campaigns to support each client’s growth objectives. More importantly, the firm has also found ways to help market its clients’ consumer products above and beyond traditional foot traffic and typical buying behaviors across college campuses and related marketplaces.”
“As we enter our next chapter, we are thrilled to be aligned with such a talented team of brand, tech and business experts,” said Brian Young, Principal of Nexus. “Fastlane’s added capabilities will be an incredible asset to our campus partners and enable us to offer the collegiate marketplace more creative and innovative licensing solutions in the years ahead.”
“Nexus offers the collegiate marketplace an alternative, tech-based management model for license representation,” added Ed Manetta, Managing Director of Fastlane’s Sports & Entertainment practice. “Together, we will now be able to offer more creative, data driven, and largely digital marketing solutions to connect consumers to the collegiate brands they love.”
Nexus and Fastlane represent the future of licensing, delivering tailored strategies and measurable programs that increase brand reputations, affinity and revenues. The firm goes well beyond traditional licensing rights management with the addition of full-service branding and digital marketing as well as integration of physical and virtual events, alumni affairs, fundraising, social commerce and targeted martech platforms to expand the college brand experience and increase lifetime loyalty.
Founded in 2006 and headquartered in Little Falls, NJ, Fastlane is a leading independent, full-service branding, digital marketing and strategic communications firm that helps its valued clients expand market share, mind share and heart share. The agency serves early-stage, mid-market and large enterprise-class companies across a range of B2B and B2C industries. The agency’s best practices include integrated strategy, branding, a’ la carte digital marketing and communications services. For more information, visit fastlane.co.
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