Fastlane Communications and SFG Join Forces to Expand Full-Service Branding, Digital Marketing and Strategic Communications Firm

Little Falls, NJ – September 14, 2020 – Fastlane Communications and SFG join forces to expand its full-service, integrated branding, digital marketing and strategic communications services – all under one, independent agency roof. The new combined firm more than doubles its client base, multi-disciplinary capabilities and staff, enabling the agency to further scale and support its growing mid-market and large enterprise clients. As a privately held company, financial terms of the agreement were not disclosed.

The combined firm, headquartered just outside NYC with virtual branch offices throughout the U.S. and Sao Paulo, Brazil, will continue to operate under the Fastlane brand. Chris Faust will continue as CEO, running the day-to-day agency management, client relations, team development and management, new business development, strategic partnerships and P&L. Al Dorso Sr. of SFG to act as Chairman, assisting with future M&As, financial management and business operations.

Fastlane is known for its strategic, analytics-driven and a la carte marketing approach to delivering measurable business value for its clients across a range of B2B and B2C industries, such as technology, environmental / sustainability, sports and entertainment, food & beverage, life sciences, legal and more.

“Under Chris’ leadership, Fastlane has developed a reputation for excellence and delivering results through creative branding campaigns as well as smart, integrated marcom and martech services,” said Al Dorso Sr. of SFG. “We help our client’s breakout of the pack and stand-out in a sea of mediocrity. How? By applying different thinking, unique insights and the right mix of creativity, marketing strategy, people, technology and services – something Fastlane has been excelling at for well over a decade now.”

“Al is an experienced and successful entrepreneur and businessman. As a former, long-time client of Fastlane, I’ve been fortunate to watch him operate and grow successful ventures over the years,” said Chris Faust, Founder & CEO, Fastlane. “It’s nice to have an in-house mentor and advisor to help guide our continued expansion moving forward.”

Fastlane’s expertise and services include (but are not limited to):

Branding

  • Creative Strategy
  • Brand Identity & Naming
  • Advertising
  • Graphic Design
  • Illustrations
  • Videography

Marketing

  • Marketing Strategy
  • Positioning & Messaging
  • Digital Marketing, SEM/SEO
  • Channel / Partner Mktg.
  • Sales Campaigns & Alignment
  • Website Makeovers

Communications

  • Communications Strategy
  • Content Marketing
  • Public Relations
  • Social Media + Influencer Mgmt.
  • Webinar Programs
  • Events & Virtual Events

About Fastlane:

Founded in 2006 and headquartered in Little Falls, NJ, Fastlane Communications is a leading independent, full-service branding, digital marketing and strategic communications firm that helps its valued clients expand market share, mind share and heart share. The agency serves early-stage, mid-market and large enterprise-class companies across a range of B2B and B2C industries. The agency’s best practices include integrated strategy, branding, a’ la carte marketing & communications Services. For more information, visit fastlane.co.