IntelliSite Selects Fastlane As Agency of Record
for Branding, Marketing & Demand Generation Support
Ceres, CA & Fort Mill, SC – June 1, 2020 – IntelliSite Corporation, a leading provider of hBM (human-based monitoring), mBM (machine-based monitoring), surveillance and end-to-end SCaaS (Smart Community-as-a-Service), , today announced the selection of Fastlane as its agency of record (AOR) for branding, marketing and demand generation support.
Under the agreement, Fastlane to provide strategic messaging and positioning, product naming, brand identity, channel partner marketing, demand generation, and additional B2B marketing communications services.
“Fastlane understands the markets we serve and the challenges our customers and partners face. They look at things strategically with an integrated and holistic approach to brand building, storytelling and business value creation,” said Ken Mills, CEO of IntelliSite. “The partnership with Fastlane represents another important step in helping IntelliSite reach its short- and longer-term business goals.”
“IntelliSite is a budding powerhouse with an equally powerful, yet largely untold story. They’ve quietly amassed an impressive technology solutions portfolio with a customer- and partner-centric, outcome-oriented philosophy that positions them well for continued success in a growing, trillion-dollar industry,” said Chris Faust, Founder & CEO of Fastlane. “Needless to say, we look forward to expanding the IntelliSite brand and breaking them out as a true category leader they already are.”
Today’s announcement comes on the heels of a recent majority-owned investment and executive appointment of Ken Mills as CEO. Mills joined IntelliSite from Dell, where he served as General Manager Safety & Security, Computer Vision and IoT, and was responsible for the development and growth of that business unit from less than $100 million to over $1 billion of global revenues in less than seven years. Mills’ vision for IntelliSite is built around three core pillars:
- Grow IntelliSite through organic growth and acquisitions,
- Align with today’s technology leaders to develop and deliver targeted IoT solutions, and
- Create scalable turnkey solutions that create a safer and smarter world.
About IntelliSite Corporation:
IntelliSite Corporation, a portfolio company of DFW Capital Partners, is a leading global provider of hBM (human-based monitoring), mBM (machine-based monitoring), surveillance and end-to-end SCaaS (Smart Communities-as-a-Service) solutions for state and local municipalities as well as leading financial, healthcare, energy, education, retail, telco and agriculture industries. The company’s discovery and assessment methodology, combined with its blue-chip Partner Ecosystem, enables the company to deliver the very best outcome-based solutions the industry has to offer for a particular application or business use case. For more information, visit www.intellisite.io or via LinkedIn, Twitter, or Facebook.
Founded in 2006 and headquartered in New York City, Fastlane Communications, LLC is a leading independent, full-service branding, marketing and communications firm that helps its valued clients expand market share, mind share and heart share. The agency serves early-stage, mid-market and large enterprise-class companies with a B2B and/or B2C focus across several industries. The agency’s best practices include integrated Strategy, Branding, Creative, Content and A’ La Carte Marketing Services (i.e. PR, Social, SEM, eCommerce, Video, Website, Events). For more information, visit www.fastlane.co.
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Note: High and low-res logos and images available upon request.