Branding: What’s in it for you?

Why is a brand important?

  • Differentiates
  • Instant recognition
  • Shorthand for all we are
  • Adds value and equity a
  • Adds luster and cachet

What's in it for you?

  • Makes it easier to engage clients, investors, buyers, donors and volunteers
  • Using brand discipline gives you greater credibility

How is a brand expressed?

  • Through virtually everything an organization does
  • How the phone is answered
  • How staff and board members talk about their work
  • How marketing, public relations, website content, and advertising is designed, written, and produced
  • Through the formal and informal messages expressed at meetings, gatherings, and missions
  • The way signage looks and is presented

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