Fastlane and Lift Team Up to Provide eCommerce Consulting and Integrated Marketing Communications Services
Fastlane Expands Partner Ecosystem
New York, NY – November 13, 2017 – Fastlane Communications, LLC (Fastlane) and Lift Sales & Marketing, LLC (Lift) today announced a strategic partnership to provide strategic eCommerce consulting and integrated marketing communications services.
Fastlane to provide Lift with its award-winning, integrated branding, messaging and positioning, content marketing, public relations, social media and web services. In exchange, Lift to provide advanced eCommerce consulting, Amazon Buyer & Seller Central set-up and management, product merchandising and retailer systems, online channel development and CPM/CPC ad strategies to Fastlane’s existing and prospective clients.
“We already share one joint account which enabled us to work closely together this past year. As a result, we were able to see the deep eCommerce knowledge and highly-specialized skill set Colleen and her team bring to the table for online selling strategies direct to consumers,” said Chris Faust, Founder & CEO of Fastlane. “Lift also understands that having a well-integrated and diversified eCommerce strategy with the right content marketing and promotional campaign mix is key to succeeding.”
“It’s a joy to work with a firm like Fastlane and their team of seasoned pros who really understand the changes taking place in today’s digital marketing landscape and how to effectively deliver measureable results on behalf of their clients’ – day in and day out,”
said Colleen Caso, Founder & CEO of Lift. “I look forward to further aligning our practice areas and expanding our partnership over time.”
Lift is the latest service provider to join Fastlane’s Partner Ecosystem, which now consists of:
- The CEO’s Right Hand for fractional CFO and strategic operations services
- MANGA for web development and agency back-office support
- Stone Street Cinema for social video marketing
- Winning Message (a Fastlane Co.) for strategic messaging and positioning
About Fastlane Communications, LLC
Founded in 2006 and headquartered in New York City, Fastlane Communications, LLC is a leading independent, full-service marketing and communications firm that enables its clients to Brand, Differentiate and Sell. The agency’s best practices include integrated Branding, Strategic Positioning, Content Marketing, Public Relations, Social Media, Web Design & Development, Event Marketing and Creative Services. The firm recently introduced Trackit – an advanced, cloud-based business intelligence solution for today’s small and mid-size companies. For more information, visit www.fastlane.co/trackit. For more information on the firm, visit www.fastlane.co
About Lift Sales & Marketing, LLC
Lift Sales & Marketing is an integral partner assisting manufacturers who utilize eCommerce platforms to drive brand awareness and increase sales through the use of diversified strategic plans and eCommerce tools. Lift Sales & Marketing has been able to help a broad base of clients achieve a robust online retail presence leading to stronger revenue and sustainable year-over-year growth. Lift Sales & Marketing offers comprehensive services to manufacturers by tailoring targeted eCommerce plans to meet the respective needs of every client. For more information, visit www.liftsalesandmarketing.com.