Crispy Green Selects Fastlane as Agency of Record for Its Industry-Leading Crispy Fruit Freeze Dried Snacks
New York, NY – September xx, 2017 – The industry-leading freeze-dried fruit brand at retail, Crispy Green, selected Fastlane Communications as its full-service branding, marketing and digital content agency of record for its complete line of healthy snack products.
Under the agreement, Fastlane is establishing the future brand direction and strategic positioning, the go-to-market strategy and plans, including major annual campaigns, PR, content marketing, social media, events and brand partnerships.
“We were looking to continue to elevate our customer-centric values and brand marketing efforts to extend our market leadership position. Fastlane was the perfect choice with top-tier professionals and the right know-how to help us get there,” said Angela Liu, Founder & CEO, Crispy Green. “Their demonstrated success in modern, digital marketing and promoting the right message to the right audiences in a competitive, growing category was especially appealing. We also liked their best practice approach to integrated marketing and communications to maximize value and leverage every initiative to its fullest.”
“Crispy Green has worked incredibly hard to become the number one freeze-dried fruit brand at retail,” added Chris Faust, Founder & CEO of Fastlane. “We couldn’t be more excited to join this winning team to help Crispy Green continue to evolve its healthy lifestyle brand to reach even greater heights, expand its product roadmap and enhance its multi-mix and multi-channel digital marketing efforts.”
About Fastlane Communications, LLC
Founded in 2006 and headquartered in New York City, Fastlane Communications, LLC is a leading independent, full-service marketing and communications firm that enables its clients to Brand, Differentiate and Sell. The agency’s best practices include Branding, Strategic Positioning, Content Marketing, Public Relations, Social Media, Web Design & Development, Event Marketing and Creative Services. The firm recently introduced Trackit – an advanced, cloud-based business intelligence solution for today’s small and mid-size companies. The solution perfectly complements Fastlane’s integrated marketing and communications practice areas, enabling the firm to better quantify the results of its various strategic initiatives as well as provide better actionable insight based on business data. For more information, visit www.fastlane.co.