Is the VP of Sales and Marketing Obsolete?

Is the VP of Sales and Marketing Obsolete?

June 30, 2017 We have all seen VPs of Sales and Marketing in organizations. From my experience having worked with probably a dozen or more in some capacity, I can tell you that these individuals are usually very high energy and very sales-closure minded. While they do have the dual responsibility for leading Sales and Marketing within the [...]
What is graphic design?

What is graphic design?

January 30, 2017

A creative process that combines art and technology to communicate ideas.

Positioning framework

Positioning framework

January 27, 2017

Businesses ought to have a differentiating brand positioning framework.

Humor me

Humor me

January 27, 2017

Humor can be a powerful catalyst for innovation and communications.

Penny wise pound foolish

Penny wise pound foolish

January 27, 2017

Don’t be an “also-ran” with your website. Be bold and take a leadership position.