Director, Mktg. & Communications
Cherie Boldt is a seasoned marketing and communications professional with a depth of knowledge and experience in strategic brand management, consumer and business product marketing, integrated marketing and communications, content marketing, public relations, advertising, digital and social media. She has developed and implemented successful strategic plans and campaigns for an array of sectors including consumer products, energy, telecommunications, media production and non-profit industries.
Most recently, Cherie has been focused on the natural products and healthy lifestyle industries, crafting winning brand strategies and promoting awareness of healthy snacks, natural supplements and skin care products in the food, beauty and wellness categories. In her role, Cherie provides ongoing strategic direction, creative concepts, brand messaging and ongoing campaign planning and execution to her valued clients. She also understands the power of relationship-building, and has created a network of media contacts that have provided placement in an array of outlets including Good Morning America, BuzzFeed, Oprah, Glamour, Lucky Magazine and many more.
Cherie’s natural creativity combines well with her inherent curiosity and appetite for keeping on top of consumer and lifestyle trends and popular culture, which always keeps the fresh ideas coming.
Add in her diligence, competitive drive, problem-solving skills, high-energy and her desire for exceeding expectations and you have all the ingredients for success. A sampling of Cherie’s client experience, includes but not limited to Briggs & Stratton, Regal Ware Worldwide, Crispy Green, SeabuckWonders, PINES Wheat Grass, Devera Naturals, Ravino Pasta, TwinLab, Green Virgin Products, Good Karma Skincare and others. She was also one of the original creators of the SmartLifebites.com website.
A self-described “right-brained person that can do the math,” Ms. Boldt holds a Bachelor’s Degree in Business Administration from the University of Wisconsin-Milwaukee with a major in marketing. She also holds an MBA with a Marketing emphasis from the University of Phoenix.