Sr. PR & Content Marketing Specialist
Candace Vadnais has over 20 years experience managing large and small B2B and B2C brands across various industries. At Fastlane, she is responsible for PR strategy and execution, media and blogger relations, content marketing, event marketing and social media integration for our valued clients. She also supports the firm’s own marketing and communications efforts.
Throughout her career, Candace has developed and managed public relations campaigns for such clients as NeoMedia Technologies, Akamai, Casio, JVC Professional, Diamond Resorts International, RCI Endless Vacation Resorts, Ghirardelli, Nestle Outshine and Michael C. Fina.
Candace has a keen sense of positioning her clients for success, including ongoing knowledge harvesting to mine what’s unique and newsworthy within an organization or subject matter expert.
She also regularly crafts creative pitches and stories that get attention and placed in targeted print, broadcast and online media outlets, resulting in tremendous positive editorial exposure for her clients.
Prior to Fastlane, Candace served as the PR Director at Trivergance, one of the leading independent sponsor and marketing services company in the U.S. In that role, she was responsible for PR and social media strategy and campaign execution, media and blogger relations, branded content development and execution, event marketing and client project management.
Candace is also the Founder of Groovy Globe – a line of eco-friendly men’s and women’s t-shirts created to generate funds for non-profit organizations helping to improve the environment. Groovy Globe donates a portion of sales from each product sold to its partners – Global Green USA and Trees for the Future. Candace holds a B.S. in Communications from Lyndon State College in Vermont.