Marcom Agency – Fastlane – Launches Cloud Visual Intelligence Solution for SMBs
New York, NY – August 8, 2017 – Fastlane Communications, LLC, today announced the launch of Fastlane Trackit, a cloud-based visual intelligence solution for today’s small and mid-sized companies to closely track and derive sales, marketing and financial intelligence from over 150 possible data sources – such as Quickbooks, Salesforce.com, HubSpot, Bank of America, Google AdWords, Google Analytics, Harvest, MailChimp, ZOHO Books and much more.
“The introduction of Trackit is in direct response to what our valued clients are looking for – an easy, cost-effective way to visually interpret in real-time what’s working well (and what’s not) across their business,” said Chris Faust, Founder & CEO of Fastlane. “Trackit is a game-changer in the marketing communications agency space as others only offer communications services. We believe we are at the tip of the spear in expanding our solution set to include business intelligence along with communications services. Trackit is truly enterprise-class, yet priced at a fraction of the cost. It also features rapid implementation compared to many enterprise-level business intelligence solutions.”
As management guru Peter Drucker is credited for saying, “What gets measured, gets managed.” Trackit easily integrates with over 150 data sources, with more being added each week, to directly feed the business decision-making process. Through the rich visual interface which gives users the ability to easily slice-and-dice data and present information in logical, visual formats, Trackit provides business executives and marketers with the ability to quickly pin point areas of the business that need to be addressed and optimized.
What also makes Fastlane’s Trackit unique is that most business intelligence solutions still require data scientists and analysts to glean valuable insight to make the real difference in moving the proverbial “business needle.” Fastlane’s team has over a decade of business consulting and modern digital marketing experience built around the fundamentals of integrated data – big and small – to meet and exceed their client’s business goals.
To date, Fastlane has helped seven of its clients achieve the number one spot in their respective industry in the past 10 years.
Not many agencies can make this claim for even one of their clients let alone seven,” added Faust. “We’ve long since championed the business case for speedy access to the right data in the right format, which is a crucial step in the process of becoming a better brand and data-driven culture.”
For more information about Trackit or to request a demo, visit fastlane.co/trackit.
About Fastlane Communications, LLC
Founded in 2006 and headquartered in New York City, Fastlane Communications, LLC is a leading independent, full-service marketing and communications firm that enables its clients to Brand, Differentiate and Sell. The agency’s best practices include Branding, Strategic Positioning, Content Marketing, Public Relations, Social Media, Web Design & Development, Event Marketing and Creative Services. The company recently introduced Trackit is an advanced, cloud-based business intelligence solution for today’s small and mid-size companies. The solution perfectly complements Fastlane’s integrated marketing and communications practice areas, enabling the firm to better quantify the results of its various strategic initiatives as well as provide better actionable insight based on business data. For more information, visit fastlane.co.
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